We are poised to change the entire fashion industry with one creative vision.
Back in the 90’s we were selling a clothing brand called SHIFT. One day it occurred to me that all we needed to do was shorten the brand name a bit and it could become SIFT.
And that is how we changed the face of 90’s fashion. Every trend setter in Wellington was queuing up to buy a SIFT t-shirt.
Yesterday I was admiring myself in the mirror, wearing my VOLCOM hoodie, when I realised that with a few slight edits, VOLCOM could become MOOLOV – and the logo flipped upside-down looks like a minimalist alien cow.
So I went ahead and did a few edits. MOOLOV will be a high quality New Zealand fashion brand that celebrates the love of the cow.
And it ties in well with our anarchist sideline of “illegally” supplying raw milk too.
The next step will be creating a cow appreciation website (www.caw.com) with cow art and photography.