{"id":11240,"date":"2017-05-06T16:31:40","date_gmt":"2017-05-06T04:31:40","guid":{"rendered":"http:\/\/www.frot.co.nz\/design\/?p=11240"},"modified":"2019-11-23T09:56:22","modified_gmt":"2019-11-22T20:56:22","slug":"from-volcom-to-moolov","status":"publish","type":"post","link":"https:\/\/www.frot.co.nz\/design\/frot-design\/from-volcom-to-moolov\/","title":{"rendered":"FROM VOLCOM TO MOOLOV"},"content":{"rendered":"
\n

We are poised to change the entire fashion industry with one creative vision.<\/span><\/strong><\/h2>\n<\/div>\n
\n
\n

\"moolov.jpg\"<\/strong><\/p>\n

Back in the 90’s we were selling a clothing brand called SHIFT. One day it occurred to me that all we needed to do was shorten the brand name a bit and it could become SIFT.<\/strong><\/p>\n

\"Sift_Red.jpg\"<\/strong><\/p>\n

And that is how we changed the face of 90’s fashion. Every trend setter in Wellington was queuing up to buy a SIFT t-shirt.<\/strong><\/p>\n

\"2000.J.Henry&Pip-01.jpeg\"<\/strong><\/p>\n

Yesterday I was admiring myself in the mirror, wearing my VOLCOM hoodie, when I realised that with a few slight edits, VOLCOM could become MOOLOV – and the logo flipped upside-down looks like a minimalist alien cow.<\/strong><\/p>\n

\"fae576a7955da36fe601d3cf50f8b9b8.jpg\"<\/strong><\/p>\n

So I went ahead and did a few edits. MOOLOV will be a high quality New Zealand fashion brand that celebrates the love of the cow.<\/strong><\/p>\n

\"moolov2.jpg\"<\/strong><\/p>\n

And it ties in well with our anarchist sideline of “illegally” supplying raw milk too.<\/strong><\/p>\n

\"milk500.jpg\"<\/strong><\/p>\n

https:\/\/www.frot.co.nz\/design\/real-milk\/<\/a><\/strong><\/p>\n

The next step will be creating a cow appreciation website (www.caw.com) with cow art and photography.<\/strong><\/p>\n

\"cedric612.jpg\"<\/strong><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We are poised to change the entire fashion industry with one creative vision. Back in the 90’s we were selling a clothing brand called SHIFT. One day it occurred to me that all we needed to do was shorten the brand name a bit and it could become SIFT. And that is how we changed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[10],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":19544,"url":"https:\/\/www.frot.co.nz\/design\/art-by-frot\/latest-updates-to-my-sift-image-website\/","url_meta":{"origin":11240,"position":0},"title":"LATEST UPDATES TO MY SIFT IMAGE WEBSITE","date":"December 4, 2020","format":false,"excerpt":"I have set up a sifty website where I just post pictures in basic galleries. It is set up to look best on tablets or phones, with very minimalist galleries and as few words as possible. WWW.SIFT.CO.NZ Today I added some more new photo edits PHOTOS BY SIFT http:\/\/www.frot.co.nz\/design\/sift\/photos\/ https:\/\/peakd.com\/photography\/@sift666\/latest-update-to-my-sift-image-website","rel":"","context":"In "ART BY FROT"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.frot.co.nz\/design\/wp-content\/uploads\/2020\/12\/hgjbks2vRxvf3xsYr6qQ7dm31DuBHGui8pKMdEVPxhLfEeEoVMPfUw575NfKyCS2dPooU8jmFVT7nHYCiQEmoNUA2a.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":22291,"url":"https:\/\/www.frot.co.nz\/design\/frot-design\/the-little-website-that-wouldnt-fly\/","url_meta":{"origin":11240,"position":1},"title":"THE LITTLE WEBSITE THAT WOULDN\u2019T FLY","date":"December 1, 2022","format":false,"excerpt":"Back in 2020 during the great New Zealand coronahoax lockdown I used to make a point of getting outside and going for a walk every day, and I also spent a lot of time chilling out at empty beaches on days when the weather was OK. As a result of\u2026","rel":"","context":"In "CORONAVIRUS"","img":{"alt_text":"","src":"https:\/\/i2.wp.com\/www.frot.co.nz\/design\/wp-content\/uploads\/2023\/01\/d29c99ff6d761f832e565e72f032d04380dbe85e.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16270,"url":"https:\/\/www.frot.co.nz\/design\/wordpress\/i-am-anal\/","url_meta":{"origin":11240,"position":2},"title":"I AM ANAL","date":"December 8, 2019","format":false,"excerpt":"YES, I HAVE SOME ANAL TENDENCIES Now I don't mean that in some sort of sicko pervert way - I mean I like my stuff to be organised like a Formula One workshop. A few days ago I saw a really messy car, and that night had a nightmare about\u2026","rel":"","context":"In "FROT DESIGN"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.frot.co.nz\/design\/wp-content\/uploads\/2019\/11\/mclaren-f1-02.jpeg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":7117,"url":"https:\/\/www.frot.co.nz\/design\/wordpress\/sift-website-from-2003\/","url_meta":{"origin":11240,"position":3},"title":"SIFT WEBSITE FROM 2003","date":"June 23, 2016","format":false,"excerpt":"Wayback Machine is Fully Going Off Using Wayback Machine\u00a0 I can check out my websites from more than 10 years ago! I Sift, therefore I am sifty Sifting can potentially cultivate a much more aware state of mind than, say, mindless consuming and generalised believing. Hidden underneath all the worthless\u2026","rel":"","context":"In "FROT DESIGN"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/web.archive.org\/web\/20030728210555\/http:\/\/homepages.paradise.net.nz\/wheels\/sift\/Images\/shades.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":19683,"url":"https:\/\/www.frot.co.nz\/design\/wordpress\/the-old-frot-portal-has-been-retired\/","url_meta":{"origin":11240,"position":4},"title":"THE OLD FROT PORTAL HAS BEEN RETIRED","date":"July 4, 2021","format":false,"excerpt":"It's been around since the dark ages and most of the websites it links to are out of date. Like Gordon Ramsey updating a menu, it's time to ditch all that old stuff and go simple. These links do still go to the archived sites, but as part of the\u2026","rel":"","context":"In "ART BY FROT"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.frot.co.nz\/design\/wp-content\/uploads\/2021\/07\/www.frot_.co_.nz-gangster.700.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":16557,"url":"https:\/\/www.frot.co.nz\/design\/wordpress\/testing-image-sizes\/","url_meta":{"origin":11240,"position":5},"title":"TESTING IMAGE SIZES","date":"February 20, 2019","format":false,"excerpt":"Which image sizes work best? 3 x 4 600 x 450 px \u00a0 700 x 525 px \u00a0 800 x 600 px \u00a0 16 x 9 600 x 338 px \u00a0 700 x 394 px \u00a0 1542 x 876 px \u00a0 3 x 4 600 x 338 px \u00a0 700\u2026","rel":"","context":"In "ART BY FROT"","img":{"alt_text":"","src":"https:\/\/i1.wp.com\/www.frot.co.nz\/design\/wp-content\/uploads\/2020\/01\/street-01-600x450.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/posts\/11240"}],"collection":[{"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/comments?post=11240"}],"version-history":[{"count":0,"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/posts\/11240\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/media?parent=11240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/categories?post=11240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.frot.co.nz\/design\/wp-json\/wp\/v2\/tags?post=11240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}