FROM VOLCOM TO MOOLOV

We are poised to change the entire fashion industry with one creative vision.

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Back in the 90’s we were selling a clothing brand called SHIFT. One day it occurred to me that all we needed to do was shorten the brand name a bit and it could become SIFT.

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And that is how we changed the face of 90’s fashion. Every trend setter in Wellington was queuing up to buy a SIFT t-shirt.

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Yesterday I was admiring myself in the mirror, wearing my VOLCOM hoodie, when I realised that with a few slight edits, VOLCOM could become MOOLOV – and the logo flipped upside-down looks like a minimalist alien cow.

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So I went ahead and did a few edits. MOOLOV will be a high quality New Zealand fashion brand that celebrates the love of the cow.

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And it ties in well with our anarchist sideline of “illegally” supplying raw milk too.

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http://www.frot.co.nz/design/real-milk/

The next step will be creating a cow appreciation website (www.caw.com) with cow art and photography.

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